Laser eye surgery - The importance of Surgeons/Companies having a strong online presence

Why you ask …70% of all leads come via websites so it’s vital.

Websites which work well and why x 2 links, and one website which doesn’t x 1 link.

Quick Market background

Potential patients - people who need glasses or contacts - fall into two marketing categories:

·      Early adopter -embraces the use of new technology and the use of lasers to reshape the cornea to correct refractive errors.

·      Hibernator – doesn’t. On average the hibernator takes 7 years from their first thought of having vision correction, until they have the surgery. The majority of people are hibernators. 

For websites to be good performers they need to have an immediate call to action for the early adopter and a strategy to kick the hibernators into action…